Our new presence in Sur

We continue to grow and evolve. Our new Unipole in Sur is a strong testament to this progress, strategically positioned along one of the city’s key routes with high daily traffic — Bilad Sur Rd / Route 23.

This location is a dynamic commercial hub surrounded by shops, hotels, restaurants, and service facilities, providing brands with powerful and continuous visibility.

In close proximity to the Unipole are:

• Centrepoint – Sur City Centre and HyperMax My City Centre Sur — two major retail destinations that attract a steady flow of visitors;

• Sur Gift Market, Jabal Sur Gift Market, and a vibrant dining zone including Forum Istanbul Turkish Restaurant and Sur Istanbul Restaurant;

• Al Salwaji Hotel Apartments, contributing additional tourist traffic;

• Healthcare facilities such as Sur Health Center;

• Residential neighborhoods and educational institutions within walking distance, creating a stable flow of local residents.

Its proximity to Sur’s waterfront, active service zones, and key national routes makes this site one of the most strategic locations — ideal for reaching both local audiences and transit travelers heading toward Ras Al Hadd and other major tourist destinations.

At Seraj, we continue to strengthen our network across the Sultanate, expanding our OOH coverage and connecting brands with audiences in Oman’s most significant locations.