Discover the five best types of outdoor advertising screens

Rooftop ar wall digital screens

Advantages:

• Dynamic content with real-time updates.
• High visibility thanks to motion and brightness.
• Ability to target by time and location.

Best for:
Brands that need to update their messages frequently (banks, telecom, FMCG, promotions), as they attract maximum attention in busy urban areas.
 

Megacomm
Advantages:

• Large format visible from long distances.
• Strong impact on branding and overall image.
  Best for:
  Major brands (automotive, banks, retail, government campaigns), as they enhance prestige and brand awareness, creating a sense of scale and influence.
   

Unipole (single/double-sided billboard on a tall pole)
Advantages:

• Elevated position on main roads.
• Covers heavy traffic flows.
• Highly visible from afar.
  Best for:
  Brands targeting the mass market (national campaigns, telecom, FMCG, fuel), as it ensures wide reach and repeated exposure.

Bridge (ad structures on pedestrian/traffic bridges)
Advantages:

• Extended visibility range, as drivers view the ad for longer while passing underneath.
• Full coverage of road traffic.

Best for:
Brands seeking guaranteed exposure to large traffic flows.

Mupi
Advantages:

• Installed at eye level for pedestrians and drivers.
• Ideal for local campaigns.
• More cost-effective compared to large billboards.
  Best for:
  Retail stores, restaurants, and services with a specific location, as they encourage people to purchase near the point of sale.